My primary VALS type is Experiencer, and my secondary type is Achiever. For the most part I do think the categorization
accurately reflects my outlook. As for Experiencer, it was correct in saying
that I do spend a comparatively high proportion of my income on fashion, entertainment,
and socializing. I like to go out with my friends, watch movies, go out to eat
and of course shopping because I like to look presentable on a daily basis. I
would say I often spend money on things that are “in” or “cool” and that I do
put an emphasis on looking good. Additionally, I love to be outside, get
exercise and play sports, however I am not much of a risk taker. I like variety
and excitement, but to an extent. VALS said some of my favorite things are VW, Rolling Stone, and Red Bull. First, I
own a Buick and love it. Second, I have never picked up that magazine (Rolling Stone) and probably will not in
the near future and lastly I do not enjoy energy drinks nor have I ever tried
Red Bull. However, overall the categorization of my primary type was fairly
accurate.
I think Achiever definitely fits me as
a secondary type, but as with the first type I also differ in some aspects. I
am very committed to my family and to school and I like stability. But, I am
not a conservative and I do not always like the status quo. Image is important
to me but I would not buy a product just to demonstrate my success to my peers.
Again, I like my Buick and not a Honda. I also do not read the “typical” mom
magazine like Every Day with Rachael Ray
or drink low-calorie domestic beer. My drink of choice is Snapple.
I know the descriptions will not match up to every single person exactly and this can be seen in my description because the Experiencer is a little more crazy then I am, but the Achiever is more conventional. Overall though, I think VALS pretty
accurately captured me as a person and as a consumer.
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