Coercion (n.): To force to act or think in a certain way by use of pressure, threats, or intimidation; compel. The practice of persuading someone to do something by using force or threats.
Or Rushkoff’s definition, that coercion is “convincing a person to lie to himself by any means necessary.” Do you think in today’s world of mass media that coercion still exists?
Rushkoff explains how advertising agencies are hiring anthropologists and systems theorists to be resources in rescuing a shrinking marketplace and restore the role of the advertising agency as the “preeminent source of consumer research and media know-how”. How far do you think advertisers will go in order to restore their coercive business?
The article discusses how advertisers have reached Baby Boomers and “Generation X”, how do you think they will reach the Millenniums? (our generation)
After reading Rushkoff’s article, how did you feel as a consumer?