Something that did surprise me was how clearly the
information was organized when I downloaded my Facebook data. They have
complied every post, picture, and wall post since the time I created my
account, along with every change in my account’s security and settings as well
as a log of which ads I’ve clicked on. What surprised me on Google was also
their ability to organize my search history into categories that pretty
accurately describe my interests such as graphic design, movies, and news.
However they were inaccurate in some areas, for example folk and traditional
music, which I’m not sure how it became a part of my interest profile. Another
thing that surprised me is that there is a log of my Facebook messages. This
also bothers me because I was not aware that these were not private, and
advertisers could potentially have access to them.
My experience in this exercise suggests that life in the
digital society can be more dangerous as advertisers become more manipulative, as
they have gained the ability to use you interests and Internet activity to target
certain ads to you. Another dangerous part of this phenomenon is that you see these
ads multiple times a day, every time you go online or to check Facebook. Your
personal information becomes less personal, and targeted advertising constantly
surrounds you, making some people more susceptible to buying the products. I
remember searching on North Face for a new coat and now almost every time I log
on Facebook that coat is in the corner, or even in my newsfeed, as a constant
reminder not to forget about the coat, and in some ways this form of
advertising is successful keeping me thinking about the product.
Seeing this information shifts the way I communicate and act
online because I am more conscious of which ads I do click on, which sites I
visit, and my Facebook activity, now knowing that everything I do is being
documented. Also knowing that advertisers use this data to target me makes me
more conscious of the ads, and I will probably notice the connection between my
Facebook activity and web history and the ads even more.
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